I’ve spent most of my career in business being on the receiving end of suppliers selling products and services, so the idea of selling something has always been a bit daunting. However, I recently spent time with one of our new associate consultants pitching a proposal and found it truly exhilarating!
I honestly believe there is a salesperson in all of us! Andy Stanley, has a great series called “Your Move” in which he considers how to make sure we are making good decisions in life. As a warning to making decisions we may later regret, he makes a statement which is very true – “When it comes to selling ourselves on bad ideas, we are all professional salespeople.” We are great at convincing ourselves to do things, even if they are bad ideas!
So what is stopping us selling great ideas to other people – ideas that we believe will truly be beneficial?
Often it is our personal lack of confidence. For other people its their overconfidence that gets in the way. Sometimes its the fact that we don’t really believe in what we are doing or selling and many times, its just the fear of being rejected or stepping out into something we have never done before.
Here are three simple tips that I think may be helpful in selling your great idea or a proposal:
- Love your idea/proposal/product – if you don’t truly love it and believe in it, you won’t be able to sell it and if you do love it, no one will be able to curb your enthusiasm for it.
Ask yourself: Would I buy my idea?
- Don’t love it too much – in other words, be ready for feedback and be willing to adapt. Seeing your product from your customers perspective and taking on board their input can help you move from a good idea, to a really great one.
Ask yourself: Am I open to take on feedback and to adjust my thinking if I need to?
- Make a connection – don’t jump into your proposal until you have truly made a human connection with the person you are engaging. Sometimes that may mean throwing out your original agenda and just listening for a while. In that process you will learn a huge amount about who they are, what makes them tick and what they really need. If there’s a good fit with what you’re offering, then you’re on your way to sales success and if there isn’t, you may need to adjust your offering or just walk away.
Ask yourself: How can I make a personal connection and consciously listen?
At Path to Peak, we are keen to listen you, hear about your needs and put together something that will add value to your business, helping you take the path that leads to your particular peak.